Judy Giannetto

Writer, Editor, Content Strategist
  • Chicago, Illinois
  • July 10, 2019


BLOGGING: Insight-jammed, personality-popping blog posts, spotlighting must-read, -follow, -share arts, + entertainment, interior design, travel/tourism + branding/marketing topics.

WRITING: Everything from upbeat consumer lifestyle features + target-hitting marketing copywriting to no-nonsense business briefs + viewer-engaging web content.

CONTENT PLANNING: Finding new ground to cover + unique ways to cover it.

CURATING: Scanning, sourcing + repurposing content to target every content must-see + info must-have.

STRATEGY: Translating a venture's mission + personality into a dynamic brand + ID concept; choosing just the right words to boost SEO strategies + finding just the right niche to compete with the heavyweights.

REBUILDS: Sizing the competition, thinking like a user, creating intuitive taxonomies + writing pageview-loving content.

REDESIGNS: Reinventing what's gone before in ways that grab an audience + boost readership/traffic.

SOCIAL MEDIA: Creating virtual chatter while boosting brand image.

DESIGN: A keen eye for style, whether a magazine layout, a digital template or an I-have-to-see-this cover.

PHOTO SHOOTS: Styling, prop hunting, model selecting + shoot directing for maximum visual muscle.

RELATIONSHIP BUILDING: Working directly with clients and stakeholders to make them #1 fans of projects and teams.

PROJECT MANAGING: Juggling multiple projects to hit time and budget goals.


Senior Copywriter + Content Strategist
Envisionit, Chicago, Illinois / November 2017-June 2019
Copywriting, blog writing, content concepting, brand + campaign creative/messaging
Content strategy + long-range content planning
Industry, audience + subject matter deep-dive research
Content lead + content strategist for website rebuild, including branding, taxonomies, content audits, content development + SEO
Website management
Areas of specialization: Regional, National + International Tourism, Museums + the Arts, Culture + Entertainment, Destination Marketing.

Writer, Editor + Content Strategist
RedBirdSix, Chicago, Illinois /January 2001-Present
Internationally published, award-winning writer, specializing in the arts, film, entertainment, interior design, travel/tourism, lifestyle, culture, career, leadership + human interest.
Blog writing for the arts (Imagineland www.curmudgeon.co), interior design (Velvet{een} www.velveteen.blog) + travel (WANDER www.wandertravel.blog, Chicago Like a Local https://www.choosechicago.com/blog/).
Web + marketing content for agencies, law firms, fine artists, software companies + universities.
Long-range editorial planning + article ideation for magazines, newsletters, blogs + everything in between.
Copywriting + branding, from identifying niches + developing ID concepts to campaign/event brainstorms + ad/marketing content writing.
Website development + redesigns, including ideation, content + collaboration with design teams to manifest bright ideas.
Event ideation + onsite collaboration, including museum after-hours programming + festival crewing.
Verticals: Production companies, museums, marketing agencies, custom publishers, retail boutiques, law firms, in-flight magazines, international newsstand publications, universities, pharmaceutical companies + international distribution companies.
Verticals: Production companies, museums, marketing agencies, custom publishers, retail boutiques, law firms, in-flight magazines, international newsstand publications, universities, pharmaceutical companies + international distribution companies.
Clients: Medici Museums, Chicago Underground Film Festival, Curmudgeon Group, MF Digital, ClearStream, Arizona State University, Proctor & Gamble, Trunki UK, Brinks Hofer Gilson Lione, Bortz Entertainment Law, Chempetitive, Arizona State University, Today Paris, Urbana London, American Modern, Homescape, Chicago Social + more.

Director, Digital Publications / Editor-in-Chief + Art Director, INSIGHT Magazine
Illinois CPA Society Publications + Creative Services Group, Chicago, Illinois /June 2004-April 2017
Award-winning redesign, editorial leadership + art direction of quarterly INSIGHT Magazine (circ. 24k, regional), “Exploring the issues that shape today’s business world.”
Development, design + content execution for Copy Desk, “Diving deep into the topics impacting business, finance + accounting today.”
Concept development/redesign of integrated family of mobile-friendly eNewsletters targeting career, industry + business, public accounting + legislative content.
In-depth audience + competitor analysis for niche publication development + open rate growth (60% increase achieved).
Long-range editorial planning + special issue development.
Publications Department leadership + integration with Creative Services to create the ICPAS Publications + Creative Services Group.
Freelance writer relationship building + project assignment; management of contracted creatives + advertising sales specialists.
Award-winning feature writing, news writing + copy editing.
Publication quality control + proofing.
Art direction + layout design.
Contract development + negotiation.
Budget management across all print + digital publications.
Specialization in industry + business, corporate finance, leadership + career-focused audience engagement.

Executive Editor, INSIGHT Magazine
Illinois CPA Society, Chicago, Illinois /June 1999-June 2004
Award-winning redesign of 8x a year association magazine, covering business/finance trends + issues (circ. 24k, regional).
Publications Department development + implementation of departmental policies + procedures, quality control practices + contingency planning measures.
Freelance writer contracting, publication license implementation + standardized fee structure development.

Deputy Editor, Complete Woman
Chicago, Illinois /September 1998-March 1999
Feature writing + copy editing for a women’s lifestyle magazine, including celebrity interviews + articles relating to relationships, beauty + healthy living.
Quality control + proofreading protocol supervision.
Photo styling, photo research + model contracting.

Senior Editor, The Rotarian
Rotary International, Evanston, Illinois / March 1998-September 1998
Human interest + travel feature writing
Reporting on fundraising initiatives + humanitarian efforts internationally.
Articles reprinted within The Rotarian magazine family internationally.

Director, Special Publications
John Marshall Law School, Chicago, Illinois /May 1996-March 1998
Award-winning redesign + relaunch of quarterly legal features alumni magazine with international distribution.
Development of a national stable of freelance writers, proofreaders, designers + photographers.
Feature writing, with a focus on human rights + censorship issues.
Coordination of special projects, including an organization-wide, award-winning graphic ID initiative + centennial book.

Managing Editor, Kansas City Magazine + WHERE Kansas City
ABARTA Metro Publishing, Overland Park, Kansas /April 1994-May 1996
Integral member of launch team for award-winning city magazine + visitor publication (part of the WHERE magazine franchise).
Feature writing; cover story development; Style, Home Design + Arts + Entertainment editor.
Long-range editorial planning + freelance writer/photographer/artist assignment.
Copy editing, proofreading + general quality control supervision.
Coordination + supervision of fashion, interior design + local personality photo shoots.
Coordination of cultural events in partnership with area museums + arts institutions.
Mentoring of freshman students in the Journalism Department at Avila University, Kansas.
Editor training in preparation for new WHERE magazine franchise launches.

Assistant Editor, American Art Review
Leawood, Kansas /June 1993-April1994
Coordinating + editing articles submitted by museum curators + fine arts experts.
Proofreading + quality control responsibilities.
Circulation database management.


2016 Communications Concepts Apex Award of Excellence for Annual or Quarterly Magazines or Journals
2015 Communications Concepts Apex Award of Excellence for Feature Writing, "10 Worst Business Decisions Ever Made"
2014 Association Trends All Media Contest Gold Award
2013 Communications Concepts Apex Award of Excellence for Magazines + Journals
2012 Communications Concepts Apex Award of Excellence for Magazines + Journals
2011 Graphic Design USA American In-house Design Award for Publication Design
2011 Magnum Opus Award for Best Association Publication
2011 Communications Concepts Apex Award of Excellence for Magazines + Journals
2010 Magnum Opus Award for Best CSR/Green Series or Article

Find the complete list of awards + further information at www.JudyGiannetto.com.


BA English Literature, Art History, Theater + Film, awarded with Distinction, Kansas University, 1992.

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